Why A Small Business Sales Software Program May Be Something Your Company Needs

Category: Questions & Answers

qnaAngelica just retired from a confectionary company in Maryland where she worked for three decades. She is planning to start her own bakeshop soon, once she gets her retirement money from the company. Having a bakeshop is one of Angelica’s dreams, and she hopes that her small business would become among the top bakeshops in her hometown. A friend of hers, who had earlier established her own company, advised Angelica to get a good small business sales software tool to help her jumpstart her business. Her friend even gave Angelica an online comparison of small business sales software products that she herself had earlier relied on when she was looking for the best software program for her own business. While she is keenly considering her friend’s advice, Angelica is still unsure whether to get a small business sales software program for her bakeshop. She asks—

“Hi. What is your take on new businesses getting a small business sales software solution? Will it really help me with my plans to set up a bakeshop? I already have a review of small business sales software solutions out there courtesy of a friend who has her own business, but I want to know more why getting one is the right step for me. Thank you very much.” – Angelica, MD

Thank you Angelica for your question. Since you are newbie in the business, you might want to look at our side-by-side comparison of easy accounting applications for businesses. Some of these applications offer free or demo versions, so feel free to check them out.

Many new business owners like you, Angelica, are also considering getting a sales software solution on their own. There are many reasons why, and here are three of them.

  • Reducing work load and boosting efficiency. A lot of small companies usually employ a few people, if at all. Some are even one-man shops, managing the entire store, assuring the quality of their products and services, and attending to the needs of the customers all at the same time. This means a lot of hard work for you. Just consider, for example, the time you would spend doing an inventory of your goods and services—when you could have been looking at ways how you can improve your sales strategy to attract more customers and earn more loyal followers. A software program reduces the time you and your sales staff spend in various duties. It automates various processes in the business, including the encoding of the names and contact details of your customers into one single database, organizing your information, providing insight on your sales, among others.
  • Building customer loyalty by fostering real-time interaction. A sales software solution allows you real-time communication and interaction with your clients and potential customers, whenever they are available or wherever they are located. This builds loyalty and trust on the part of your customers.
  • Keeping the competition at bay. Some software solutions for small companies now offer information of various industries, services, goods, and yes, even your future rivals in the market. A software solution may provide you with marketing and sales trends that allow you to craft a new strategy or reevaluate an existing one to get more customers.
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By Jenny Chang

Senior writer at FinancesOnline who writes about a wide range of SaaS and B2B products, including trends and issues on e-commerce, accounting and customer service software. She’s also covered a wide range of topics in business, science, and technology for websites in the U.S., Australia and Singapore, keeping tabs on edge tech like 3D printed health monitoring tattoos and SpaceX’s exploration plans.

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