Lead Management Software Benefits That Are Really Important For Small Business

Category: Questions & Answers

qnaTimes have changed, routines have evolved, and new practices are now introduced by recent innovations. Jake believes that his 10-year old furniture store has to adapt new business technologies in order for it to stay competitive. Among the things he is considering is installing a lead management software in his current setup. His small business requires leads to generate sales and a friend suggested he use a lead management platform to help increase his sales and eventually realize his business aims. But Jake wonders how in the world will a lead management software do just that.

“Hi! A friend of mine encouraged me to install a lead management system for my business. My furniture shop is highly dependent on leads rather than walk-in customers so I am very optimistic about the whole thing. But before I start reading articles and reviews  on lead management software and evaluating vendors and comparing systems, I would like to know how a lead management solution can bolster my business and bring me more customers. I hope you can respond on this query. Cheers!”

Hey Jake. You obviously have a good business sense. Adapting to the times is a good indicator that you know how lead your enterprise to the right direction and deploying a lead management software is a baby step towards your business goals. But how does a lead management system work to bring you customers and eventually increase your sales? Read on these lead management system benefits to find out.

Benefit #1: It filters your vast customer pool and present you with highly qualified leads

Reaching out to people is a good business practice in a general sense. But targeting specific people who satisfy certain parameters and requirements is a whole lot better because you only dedicate your energy, resources, and manpower to customers who will likely buy your products and services. This means no efforts and resources are wasted and the probability of making a sale is very high.

In contrast, applying general marketing strategies is like firing a shotgun – you cast a wide spread of pellets to increase your chances of hitting your targets. The process may be effective, but you also tend to use precious resources, time, and effort on people who will never buy whatever it is you’re selling. Having a lead management system is like taking a sniper rifle to battle – you are firing at select targets with precision.

Benefit #2: It is cost efficient

And because you are less resources, personnel, and funds, spending less to generate high quality leads is also an obvious perk. Imagine if you still practice marketing tactics and strategies aimed at the general public instead of specific demographics, you will be spending a lot of funds. On the contrary, having a lead management platform reduces your marketing expenditures by significant portions as you only concentrate your attention on people who are very qualified to purchase your products or services.

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Benefit #3: You know what type of strategies, content, and other materials to use to reel in potential customers

With a leads management system in place, you do not only identify the people who present high probabilities of buying your products, you also determine what marketing materials, content, and tactics that will appeal to the interest and attention of your target demographic. Basically, it makes devising strategies and choosing what content to distribute easy and simple.  Several lead management platforms have features that allow you to evaluate a person’s interests, hobbies, preferences, etc. Some of these solutions have social networking tools and integrations, which enables you to connect with your clients and potential customers via Facebook, Twitter, and Instagram.

As the old adage goes, knowing is half the battle and the other half is doing. And pretty much you will get positive results if you base your strategies on things you know, won’t you?


The aforementioned benefits of lead management software are just the tip of the proverbial iceberg. If you are eager to give lead management system a try, you can opt for free or demo versions which are offered even by the top online software vendors.

By Jenny Chang

Senior writer at FinancesOnline who writes about a wide range of SaaS and B2B products, including trends and issues on e-commerce, accounting and customer service software. She’s also covered a wide range of topics in business, science, and technology for websites in the U.S., Australia and Singapore, keeping tabs on edge tech like 3D printed health monitoring tattoos and SpaceX’s exploration plans.

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