What is Sales Force Automation Software?

Sales force automation software allows you to standardize your company’s sales processes and activities, from lead to quote to conversion, along with reporting and efficiency analysis. This system can collate numerous sales records in minutes in place of hours it would take if you do things manually in a spreadsheet. You can effortlessly analyze vital metrics including conversion rates, win-loss ratio, and lead time. Moreover, you can display a detailed outline of how well your sales team is performing with regards to products, areas, services, and leads. Sales force automation software can fast track your sales cycles to make sure you meet your goals sooner than later. The best rated app and front runner in this category is HubSpot Sales, but we suggest you also check the other top products to find the one that is most suitable for your unique needs.

Top 10 Most Popular Sales Force Automation Software

HubSpot Sales reviews
1.
HubSpot Sales

Our Score 9.8

User Satisfaction 98%

HubSpot Sales is the winner of our Best Sales Software Award. It's a smart eCommerce system that helps you sell more in less time, and build and automate sales processes. Read Reviews

Pipedrive reviews
2.
Pipedrive

Our Score 9.7

User Satisfaction 100%

Pipedrive is the winner of our Expert's Choice Award. It is a personal sales manager for small, medium-sized, and large businesses that lets you close more deals and improve sales. Read Reviews

Freshsales reviews
3.
Freshsales

Our Score 9.5

User Satisfaction 95%

Freshsales is the winner of our 2017 Great User Experience Award. It is a CRM tool designed to enable high-velocity teams to keep track of contacts while solving their queries. Read Reviews

bpm’online sales reviews
4.
bpm’online sales

Our Score 9.3

User Satisfaction 100%

bpm'online sales is a compact CRM and sales force automation solution for small, medium, and large success-oriented teams. Read Reviews

xSellco Repricer reviews
5.
xSellco Repricer

Our Score 9.2

User Satisfaction 100%

xSellco Repricer is one of the three popular business modules of this company, in charge of real-time reprising, competitor and margin pricing which helps business increase profits. Read Reviews

Pobuca Sales reviews
6.
Pobuca Sales

Our Score 8.4

User Satisfaction N/A

A mobile sales force automation that works offline with powerful 2-way integration with your ERP and CRM systems. Read Reviews

Infor CPQ reviews
7.
Infor CPQ

Our Score 8.5

User Satisfaction 100%

Infor CPQ is a software that gives you the tools you need to differentiate your company from your competitors. Read Reviews

Webnexs Wcomm reviews
8.
Webnexs Wcomm

Our Score 8.0

User Satisfaction 100%

Wcomm is Webnex's advanced and flexible e-commerce solution, built with carefully selected product & order management features to suite online retailers. Read Reviews

ChannelApe reviews
9.
ChannelApe

Our Score 8.0

User Satisfaction 100%

ChannelApe is an e-commerce automation platform that saves them time from redundant tasks and helps them focus on growing their business. Read Reviews

Toolyt reviews
10.
Toolyt

Our Score 8.0

User Satisfaction 100%

Toolyt is a Business Automation Tool, a mobility solution which helps in tracking the sales activities of the sales person who are on field on a real time basis. Read Reviews

How To Choose The Best Sales Force Automation Software

Sales force automation (SFA) is part of a CRM (Customer Relationship Management) software solution. SFA software provide visibility, automation, and structure to vital online selling processes like sales order processing, opportunity management, activity management, contact management, and account management. Choosing the best Sales Force Automation software for small business organizations or enterprises, however, is a challenging task that requires many aspects to be taken into account, such as the ones mentioned in this buyer’s guide.

Get to know each product with free trial

A good course of action is to sign up for at least a few free trial plans or demo from leading sales force automation software providers. With that method you will have the opportunity to test the list of important elements and you will get a good comparison of the features of the tested tools. The best thing to do when choosing the best Sales Force Automation software is to try programs that currently have impressive SmartScore rankings and Customer Satisfaction Rating in our sales force automation software reviews, as for instance our Handshake reviews and Salesboom CRM

Targeted Businesses

Depending on the features they need, SFA buyers can be categorized into the following types:

  • Direct sellers that sell via telesales teams and direct field reps.
  • Channel sellers that sell via channel partners.
  • Enterprise buyers that sell through both direct sales and channel partners.
  • Small businesses that are looking to upgrade beyond storing contact and interaction details in shared spreadsheets and email inboxes.

Channel and enterprise buyers need specialized features for sending and monitoring leads across various units within the company. They would like to integrate the SFA software with other platforms like accounting, payroll, etc. Direct sellers and small businesses would also consider integrations. For example, email integration is important for all types of buyers.

What are Examples of Sales Force Automation Software?

  • Handshake: A popular wholesale sales order management tool that allow teams to write and receive orders on their mobile devices, handle customers, and streamline the order fulfillment process.
  • LiveHive: A popular acceleration platform that promoted growth, improves sales and boosts customer engagement with automated contact sharing capabilities and deep analytics.
  • Skyward CRM: A popular sales force automation platform designed for small and mid-sized businesses which can be deployed both on premise and as a SaaS solution.
  • Salesboom CRM: A cloud-based sales force automation tool that also caters the CRM needs of small, medium, and large businesses.

Types of Sales Force Automation Systems

There are many different types of sales force automation software, varying from free and basic tool suites to ultra costly and accurate programs. Features can also be categorization criteria, as certain programs do nothing but summarize leads, while others are more robust and they automate sales insights and enable multichannel sales, track the entire sales cycle, and even do some custom branding. Deployment is also an important factor based on which there are:

  • On-premise sales force automation systems. These are covered with a single license, and are hosted on the client’s local server. They qualify as the most expensive ones, due the fact that they require complex setup and occasionally some hardware installation.
  • Software-as-a-service (SaaS) sales force automation systems. These are usually paid per month, and are hosted on the vendor’s server. The business owner is not responsible for installation, updating, and maintenance.
  • Cloud-hosted sales force automation systems. Most of these offer free basic plans, and qualify as the most affordable ones due to their universal access and the fact that the client doesn’t need to update them or to pay for maintenance.

Key Features of Sales Automation Software

Our in-depth comparisons indicate that these are the features to expect from your next sales force automation system:

Integration. Integration is an important functionality. You might wish to integrate the data you currently have in your legacy systems with the SFA solution you are looking to buy. The SFA software should allow you to do this easily.

Flexibility. The software should be flexible so that you can tweak it to suit your sales processes and workflow. It should also be easily configurable to allow you to modify and update it smoothly without needing to call technicians for programming help.

Customizable Reports. Another key feature is customizable reports which give you good insight on your sales processes and marketing campaigns. Apart from standard reports, you should be able to customize and generate your own reports to make informed decisions.

Scalability. Scalability is also important. Can the system keep up with your business growth? If you wish to grow from 10 sales reps today to 100 in the future, is the system scalable to enable you to easily add more number of users?

There are also few advanced features that can make the difference between good and great sales force automation systems, as for instance:

  • Customer profitability analysis
  • Business intelligence analysis
  • Digital dashboards
  • Activity workflow manager
  • Mobile support
  • Pipeline analysis
  • Sales performance management
  • Quote and order processing
  • Competitive intelligence
  • Territory realignment and management
  • Call center software integration
  • Social media integration

Benefits of Sales Force Automation Software

SFA systems offer contact management features to help you monitor all interactions with your clients. The contact management includes names, phone numbers, addresses, resources, data, description of the contacts, and follow-up steps with each contact. The feature ensures you contact customers only when required and helps to avoid over-contacting as well as accidental omissions. SFA software offers an all-round view of all interactions and activities between your company and customers. As part of an integrated CRM solution, the 360 degree view includes customer support and marketing interactions with the client.

SFA software also offers a lead tracking feature to maintain sales leads obtained through marketing and sales campaigns, outbound calls, mass mailing, website visits etc. This feature includes data on customers’ purchase behavior to improve up-selling and cross-selling to them. Other important components of SFA systems are sales forecasting, order management, and product knowledge. For team-based selling and group scheduling, SFA software offers integrated scheduling for sales team members as well as calendar and email synchronization.

List of Sales Force Automation Software Companies

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Selected products (0)

Our Score Read More

Our site uses our proprietary SmartScore™ approach to gather information about all the products in the Sales Force Automation Software category in orded to help you pick the best possible app. It includes the following elements: cruscial modules, collaboration tools, customization, integrations with other services, simplicity, customer support, security, mobility, ratings in media. As of now, HubSpot Sales is the leader in this category and we gave it the highest score in our tests. After extensive examination it had the best results among its competitors and we strongly suggest that you include it as one of the solutions for your needs.

User Satisfaction Read More

An overview of total user satisfaction with the services in our Sales Force Automation Software category calculated using our unique algorythm that gathers user reviews, comments and opinions across a broad set of social media platforms to help you make an educated purchase choice.

98%

100%

100%

75%

100%

98%

N/A

100%

100%

100%

Pricing Read More

Every vendor in the Sales Force Automation Software category will provide a different set of pricing plans for its app and each package will include a unique set of elements. Below we list the overal pricing for the most affordable package provided for each product. Keep in mind that advanced features may cost extra.

$50

$25

$69

fee-based

by quote

$39.95

$30

by quote

$19

$99.99

Devices Supported Read More

An analysis of what kind of devices and operating systems are supported by these B2B tools in the Sales Force Automation Software category, including mobile platforms and web-based solutions.

Windows

Android

iPhone/iPad

Mac

Web-based

Laguages Supported Read More

Find out which languages and geographies are served by the popular B2B services in the Sales Force Automation Software category, including solutions intended for international markets and created for multi-cultural teams of employees.

Pricing Model Read More

Examine which pricing models are provided by the vendors in the Sales Force Automation Software category to see which one matches your business requirements and expenses best. Keep in mind that certain apps can offer free or freemium accounts for you to try out first.

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

Customer Types Read More

A brief look at which kinds of customers a selected B2B solution in the Sales Force Automation Software category aims for, from small businesses and non-profits to large enterprises.

Small Business

Large Enterprises

Medium Business

Freelancers

Deployment Read More

An overview of what types of product deployement are supported by every B2B vendor in the Sales Force Automation Software category. Even though most of modern SaaS solutions are cloud-hosted there are services might offer an on-site deployment model as well.

Cloud Hosted

On Premise

Open API