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What is Sales Force Automation Software?

Sales force automation software allows you to standardize your company’s sales processes and activities, from lead to quote to conversion, along with reporting and efficiency analysis. This system can collate numerous sales records in minutes in place of hours it would take if you do things manually in a spreadsheet. You can effortlessly analyze vital metrics including conversion rates, win-loss ratio, and lead time. Moreover, you can display a detailed outline of how well your sales team is performing with regards to products, areas, services, and leads. Sales force automation software can fast track your sales cycles to make sure you meet your goals sooner than later. The best rated app and front runner in this category is HubSpot Sales, but we suggest you also check the other top products to find the one that is most suitable for your unique needs.

Sales Force Automation Software

Top 11 Most Popular Sales Force Automation Software

Order by:
HubSpot Sales reviews
1.
HubSpot Sales

Our Score 9.8

User Satisfaction 98%

HubSpot Sales is the winner of our Best Sales Software Award. It's a smart eCommerce system that helps you sell more in less time, and build and automate sales processes. Read Reviews

Pipedrive reviews
2.
Pipedrive

Our Score 9.5

User Satisfaction 100%

Pipedrive is the winner of our Expert's Choice Award. It is a personal sales manager for small, medium-sized, and large businesses that lets you close more deals and improve sales. Read Reviews

Freshsales reviews
3.
Freshsales

Our Score 9.7

User Satisfaction 95%

Freshsales is the winner of our 2017 Great User Experience Award. It is a CRM tool designed to enable high-velocity teams to keep track of contacts while solving their queries. Read Reviews

bpm’online sales reviews
4.
bpm’online sales

Our Score 9.3

User Satisfaction 100%

bpm'online sales is a compact CRM and sales force automation solution for small, medium, and large success-oriented teams. Read Reviews

Webnexs Wcomm reviews
5.
Webnexs Wcomm

Our Score 8.0

User Satisfaction 100%

Wcomm is Webnex's advanced and flexible e-commerce solution, built with carefully selected product & order management features to suite online retailers. Read Reviews

Toolyt reviews
6.
Toolyt

Our Score 8.0

User Satisfaction 100%

Toolyt is a Business Automation Tool, a mobility solution which helps in tracking the sales activities of the sales person who are on field on a real time basis. Read Reviews

xSellco Repricer reviews
7.
xSellco Repricer

Our Score 9.2

User Satisfaction 100%

xSellco Repricer is one of the three popular business modules of this company, in charge of real-time reprising, competitor and margin pricing which helps business increase profits. Read Reviews

Groove reviews
8.
Groove

Our Score 8.9

User Satisfaction 99%

A sales engagement software built for inbound and outbound sales teams. Read Reviews

Infor CPQ reviews
9.
Infor CPQ

Our Score 8.5

User Satisfaction 100%

Infor CPQ is a software that gives you the tools you need to differentiate your company from your competitors. Read Reviews

SellerCloud reviews
10.
SellerCloud

Our Score 9.0

User Satisfaction 75%

SellerCloud is an e-commerce software that is dedicated to simplifying and automating the functionalities that help retailers in their business. Read Reviews

LiveHive reviews
11.
LiveHive

Our Score 8.0

User Satisfaction 100%

LiveHive automates sales follow-up to improve buyer engagement insights that drive repeatable sales processes. Read Reviews

How To Choose The Best Sales Force Automation Software

Sales force automation (SFA) is part of a CRM (Customer Relationship Management) software solution. SFA tools provide visibility, automation, and structure to vital online selling processes like sales order processing, opportunity management, activity management, contact management, and account management. Choosing the best Sales Force Automation tools for small business organizations or enterprises, however, is a challenging task that requires many aspects to be taken into account, such as the ones mentioned in this buyer’s guide.

Get to know each product with free trial

A good course of action is to sign up for at least a few free trial plans or demo from leading sales force automation providers. With that method, you will have the opportunity to test the list of important elements and you will get a good comparison of the features of the tested sales force automation tools. The best thing to do when choosing the best Sales Force Automation tool is to try programs that currently have impressive SmartScore rankings and Customer Satisfaction Rating in our sales force automation software reviews, as for instance our Handshake reviews and Salesboom CRM

Targeted Businesses

Depending on the features they need, SFA buyers can be categorized into the following types:

  • Direct sellers that sell via telesales teams and direct field reps.
  • Channel sellers that sell via channel partners.
  • Enterprise buyers that sell through both direct sales and channel partners.
  • Small businesses that are looking to upgrade beyond storing contact and interaction details in shared spreadsheets and email inboxes.

Channel and enterprise buyers need specialized features for sending and monitoring leads across various units within the company. They would like to integrate the SFA software with other platforms like accounting, payroll, etc. Direct sellers and small businesses would also consider integrations. For example, email integration is important for all types of buyers.

What are Examples of Sales Force Automation Software?

  • Handshake: A popular wholesale sales order management tool that allows teams to write and receive orders on their mobile devices, handle customers, and streamline the order fulfillment process.
  • LiveHive: A popular acceleration platform that promoted growth, improves sales and boosts customer engagement with automated contact sharing capabilities and deep analytics.
  • Skyward CRM: A popular sales force automation platform designed for small and mid-sized businesses which can be deployed both on-premise and as a SaaS solution.
  • Salesboom CRM: A cloud-based sales force automation tool that also caters the CRM needs of small, medium, and large businesses.

Types of Sales Force Automation Systems

There are many different types of sales force automation software tools, varying from free and basic suites to ultra costly and accurate programs. Features can also be categorization criteria, as certain programs do nothing but summarize leads, while others are more robust and they automate sales insights and enable multichannel sales, track the entire sales cycle, and even do some custom branding. Deployment is also an important factor based on which there are:

  • On-premise sales force automation systems. These are covered with a single license and are hosted on the client’s local server. They qualify as the most expensive ones, due to the fact that they require complex setup and occasionally some hardware installation.
  • Software-as-a-service (SaaS) sales force automation systems. These are usually paid per month and are hosted on the vendor’s server. The business owner is not responsible for installation, updating, and maintenance.
  • Cloud-hosted sales force automation systems. Most of these offer free basic plans and qualify as the most affordable ones due to their universal access and the fact that the client doesn’t need to update them or to pay for maintenance.

Key Features of Sales Automation Software

Our in-depth comparisons indicate that these are the features to expect from your next sales force automation system:

Integration. Integration is an important functionality. You might wish to integrate the data you currently have in your legacy systems with the SFA solution you are looking to buy. The SFA software should allow you to do this easily.

Flexibility. The software should be flexible so that you can tweak it to suit your sales processes and workflow. It should also be easily configurable to allow you to modify and update it smoothly without needing to call technicians for programming help.

Customizable Reports. Another key feature is customizable reports which give you a good insight into your sales processes and marketing campaigns. Apart from standard reports, you should be able to customize and generate your own reports to make informed decisions.

Scalability. Scalability is also important. Can the system keep up with your business growth? If you wish to grow from 10 sales reps today to 100 in the future, is the system scalable to enable you to easily add more to the number of users?

There are also few advanced features that can make the difference between good and great sales force automation systems, as for instance:

  • Customer profitability analysis
  • Business intelligence analysis
  • Digital dashboards
  • Activity workflow manager
  • Mobile support
  • Pipeline analysis
  • Sales performance management
  • Quote and order processing
  • Competitive intelligence
  • Territory realignment and management
  • Call center software integration
  • Social media integration

Benefits of Sales Force Automation Software

SFA systems offer contact management features to help you monitor all interactions with your clients. The contact management includes names, phone numbers, addresses, resources, data, description of the contacts, and follow-up steps with each contact. The feature ensures you contact customers only when required and helps to avoid over-contacting as well as accidental omissions. SFA software offers an all-round view of all interactions and activities between your company and customers. As part of an integrated CRM solution, the 360-degree view includes customer support and marketing interactions with the client.

SFA software also offers a lead tracking feature to maintain sales leads obtained through marketing and sales campaigns, outbound calls, mass mailing, website visits etc. This feature includes data on customers’ purchase behavior to improve up-selling and cross-selling to them. Other important components of SFA systems are sales forecasting, order management, and product knowledge. For team-based selling and group scheduling, SFA software offers integrated scheduling for sales team members as well as calendar and email synchronization.

List of Sales Force Automation Software Companies

Updated

Selected products (0)

1.
HubSpot Sales

Our Score 9.8

User Satisfaction 98%

HubSpot Sales is the winner of our Best Sales Software Award. It's a smart eCommerce system that helps you sell more in less time, and build and automate sales processes. Read Reviews

  • Pricing: free
  • Devices Supported: Windows, Linux, Android, iPhone/iPad, Mac, Web-based, Windows Mobile
  • Pricing Model: Free, Monthly payment
  • Customer Types: Small Business, Large Enterprises, Medium Business
  • Deployment: Cloud Hosted, Open API

2.
bpm’online sales

Our Score 9.3

User Satisfaction 100%

bpm'online sales is a compact CRM and sales force automation solution for small, medium, and large success-oriented teams. Read Reviews

  • Pricing: $25
  • Devices Supported: Windows, Android, iPhone/iPad, Mac, Web-based
  • Pricing Model: Monthly payment
  • Customer Types: Small Business, Large Enterprises, Medium Business
  • Deployment: Cloud Hosted

3.
xSellco Repricer

Our Score 9.2

User Satisfaction 100%

xSellco Repricer is one of the three popular business modules of this company, in charge of real-time reprising, competitor and margin pricing which helps business increase profits. Read Reviews

  • Pricing: $69
  • Devices Supported: Windows, Android, iPhone/iPad, Mac, Web-based
  • Pricing Model: Monthly payment, Annual Subscription
  • Customer Types: Small Business, Large Enterprises, Medium Business
  • Deployment: Cloud Hosted

4.
SellerCloud

Our Score 9.0

User Satisfaction 75%

SellerCloud is an e-commerce software that is dedicated to simplifying and automating the functionalities that help retailers in their business. Read Reviews

  • Pricing: fee-based
  • Devices Supported: Windows, Mac, Web-based
  • Customer Types: Small Business, Medium Business
  • Deployment: Cloud Hosted

5.
Groove

Our Score 8.9

User Satisfaction 99%

A sales engagement software built for inbound and outbound sales teams. Read Reviews

  • Pricing: By quote
  • Devices Supported: Windows, Mac, Web-based
  • Pricing Model: Quote-based
  • Customer Types: Small Business, Large Enterprises, Medium Business
  • Deployment: Cloud Hosted

6.
Infor CPQ

Our Score 8.5

User Satisfaction 100%

Infor CPQ is a software that gives you the tools you need to differentiate your company from your competitors. Read Reviews

  • Pricing: by quote
  • Devices Supported: Windows, Mac, Web-based
  • Pricing Model: Quote-based
  • Customer Types: Small Business, Large Enterprises, Medium Business
  • Deployment: Cloud Hosted

7.
Handshake

Our Score 8.4

User Satisfaction 98%

Handshake is a software platform that enables you to ditch paper catalogs, order forms, faxes, and data entry. Never write another order by hand. Read Reviews

  • Pricing: $39.95
  • Devices Supported: Windows, Android, iPhone/iPad, Mac, Web-based, Windows Mobile
  • Pricing Model: Monthly payment, Annual Subscription, Quote-based
  • Customer Types: Small Business, Large Enterprises, Medium Business
  • Deployment: Cloud Hosted

8.
Pobuca Sales

Our Score 8.4

User Satisfaction N/A%

A mobile sales force automation that works offline with powerful 2-way integration with your ERP and CRM systems. Read Reviews

  • Pricing: $30
  • Devices Supported: Windows, Linux, Android, Mac, Web-based
  • Pricing Model: Annual Subscription, Quote-based
  • Customer Types: Large Enterprises, Medium Business
  • Deployment: Cloud Hosted

9.
Pobuca Sales

Our Score 8.4

User Satisfaction N/A%

A mobile sales force automation that works offline with powerful 2-way integration with your ERP and CRM systems. Read Reviews

  • Pricing: $30
  • Devices Supported: Windows, Linux, Android, Mac, Web-based
  • Pricing Model: Annual Subscription, Quote-based
  • Customer Types: Large Enterprises, Medium Business
  • Deployment: Cloud Hosted

10.
1Channel

Our Score 8.0

User Satisfaction 100%

The 1Channel Sales Force Management Solution helps you plan, manage and get real-time insights into your field sales & marketing activities. Read Reviews

  • Pricing: by quote
  • Devices Supported: Windows, Android, iPhone/iPad, Mac
  • Pricing Model: Quote-based
  • Customer Types: Small Business, Large Enterprises, Medium Business
  • Deployment: On Premise

Our Score Read More

Our site uses our innovative SmartScore™ approach to evaluate all the applications in the Sales Force Automation Software category in orded to help you select the best possible solution. It takes into consideration the following metrics: core modules, collaboration features, custom elements, available integrations, simplicity, customer support, security, mobility, media rating. Currently, HubSpot Sales is the leader in this category and is recommended by our experts. Following thorough evaluation it got the best results among its competitors and our reviewers strongly suggest that you include it as one of the solutions for your needs.

User Satisfaction Read More

A look at overall user satisfaction with the software in our Sales Force Automation Software category evaluated with our unique algorythm that gathers customer reviews, comments and opinions across a broad range of social media sites to help you make an educated investment decision.

98%

100%

100%

75%

99%

100%

98%

N/A

N/A

100%

Pricing Read More

Every vendor in the Sales Force Automation Software category will have a different set of pricing packages for its app and each plan will include a different set of tools. Below we list the overal pricing for the cheapest package provided for each product. Keep in mind that advanced features may cost extra.

free

$25

$69

fee-based

By quote

by quote

$39.95

$30

$30

by quote

Devices Supported Read More

A summary of what type of devices and operating systems are supported by these B2B services in the Sales Force Automation Software category, including mobile platforms and web-based solutions.

Windows

Android

iPhone/iPad

Mac

Web-based

Laguages Supported Read More

Check which languages and geographies are supported by the top B2B solutions in the Sales Force Automation Software category, including services designed for international markets and prepared for multi-cultural groups of employees.

Pricing Model Read More

Learn what pricing plans are supported by the vendors in the Sales Force Automation Software category to see which one matches your business preferences and budget best. Note that certain software can provide free or freemium accounts for you to try out first.

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

Customer Types Read More

An analysis of which groups of companies a selected B2B service in the Sales Force Automation Software category aims for, from small businesses and non-profits to big enterprises.

Small Business

Large Enterprises

Medium Business

Freelancers

Deployment Read More

A summary of what kinds of service deployement are supported by each B2B vendor in the Sales Force Automation Software category. Even though almost all modern SaaS services are cloud-hosted some services might offer an on-site deployment model as well.

Cloud Hosted

On Premise

Open API

Post by Louie Andre