MENU
GET LISTED
GET LISTED
SHOW ALLPOPULAR CATEGORIES
5 shares
Share
5
Tweet
Share
  • Home
  • Lead Management Software

What is Lead Management Software?

Lead management software is a solution that allows you to merge sales processes and assignments, from lead to quote to conversion, and also offers reporting and comprehensive performance analysis. This solution is designed to bring together important sales information in minutes as opposed to hours it would take to do the same task by hand and on a spreadsheet. Show moreLead management software allows you to analyze critical data such as lead time, conversion rates, and win-loss ratio. You can also get an accurate insight on your sales team’s performance for different products and services, locations, and customers. This software can help to track your sales lifecycle more effectively to make sure you meet your goals faster. Continue exploring our lead management software suggestions, and consider some of the best apps we have listed along with the current leader HubSpot Sales. Show less

How was this ranking made?

To prepare this list of best Lead Management Software we have checked 377 various systems currently available on the market, studying their features, how easy are they are to learn, client support, offered integrations with other systems as well as mobile support using our exclusive SmartScoreTM rating algorithm. This ranking has been developed by Louie Andre, our software authority dedicated to the Lead Management Software category.

List of Top 12 Lead Management Software

Why FO is free Order by:
Sponsored
  • Sponsored
  • Score
Select more products to compare
Compare selected products

1. HubSpot Sales

Our score: 9.8 User satisfaction: 98%

A smart ecommerce system that helps you sell more in less time, as well as build and automate sales processes. Customizable and flexible, this addresses the needs of any sales teams across industries. It helps businesses gain considerable time- and cost-savings by allowing extensive automation of sales-related activities.

READ REVIEW
Select more products to compare
Compare selected products

2. Freshsales

Our score: 9.7 User satisfaction: 95%

A winner of our Great User Experience Award for 2019, this CRM platform was designed to enable high-velocity teams to keep track of contacts and resolve issues. It is best known for its ease of use and the comprehensiveness of its features. You can use it for CRM via different channels from emails to phone calls.

READ REVIEW
Select more products to compare
Compare selected products

3. Pipedrive

Our score: 9.4 User satisfaction: 100%

Pipedrive is the winner of our Expert's Choice Award. It is a personal sales manager for small, medium-sized, and large businesses that lets you close more deals and improve sales. Built by both salespeople and web developers, it is a practical easy-to-use tool that people with varying tech-savviness can instantly use.

READ REVIEW
Select more products to compare
Compare selected products

4. monday.com

Our score: 9.8 User satisfaction: 99%

An industry-leading collaboration and communication app for on-site and remote work teams. This allows users to build Boards with a wide variety of powerful columns. With this flexibility, the software allows teams to handle any type of project. The platform also seamlessly integrates with third-party apps to ensure easier adoption.

READ REVIEW
Select more products to compare
Compare selected products

5. Pipeliner

Our score: 9.1 User satisfaction: 100%

A sales CRM and automation software that boosts adoption rates and ROI through a highly visual interface, numerous customization options, and robust reporting capabilities. It helps you manage your pipeline to turn leads into sales and sales to repeat purchases. It also generates reports and insights within its dashboard.

READ REVIEW
Select more products to compare
Compare selected products

6. SalesExec

Our score: 8.8 User satisfaction: 97%

An all-in-one sales lead management application and communication platform that can help businesses see actual results within 30 days. Designed for sales teams operating in field offices and contact centers, SalesExec provides various communication channels from inbound call routing, outbound dialing, email, and text SMS to leverage any sales initiative.

READ REVIEW
Select more products to compare
Compare selected products

7. Really Simple Systems CRM

Our score: 8.5 User satisfaction: 100%

Really Simple Systems CRM is a full suite sales, marketing, and customer support online CRM platform that is easy to use and works immediately. It has robust modules for pipeline management, contact management, and case management. This scalable CRM platform also has a built-in email marketing feature.

READ REVIEW
Select more products to compare
Compare selected products

8. Copper

Our score: 9.2 User satisfaction:

A powerful yet simple-to-use online CRM platform. It has an intuitive interface and comprehensive productivity and collaboration tools that can improve customer interactions and enhance the effectiveness of your sales and marketing strategies. In addition, Copper also offers a highly scalable and configurable interface with its API capabilities.

Select more products to compare
Compare selected products

9. Oxyleads

Our score: 8.6 User satisfaction: 100%

A B2B lead generation software that provides access to high-quality business data and leads. It lets users gather top quality business leads and competitor data from different sources. Moreover, it leverages AI to extract relevant contact information and continuously validates, checks, and updates the data.

Select more products to compare
Compare selected products

10. NetHunt CRM

Our score: 8.4 User satisfaction: 95%

A versatile and affordable SaaS product that reinforces your Gmail account and Google Apps with the essential customer relationship management features. The platform includes CRM essentials like contact and opportunity management modules. NetHunt CRM is ideal for small startups and growing businesses with its affordable pricing plans and packages.

Select more products to compare
Compare selected products

11. Teamgate

Our score: 8.5 User satisfaction:

Teamgate is a service that can increase your sales and your sales reps' performance and efficiency.

Select more products to compare
Compare selected products

12. Leadfeeder

Our score: 9.0 User satisfaction: 97%

Powerful cloud-based app that identifies website visitors and generates sales leads from visitors.

Why FO is free Order by:
Sponsored
  • Sponsored
  • Score
  • User Score

Similar Categories:

In the event you didn't find just the solution you were looking for here's a list of various categories similar to Lead Management Software that you might want to browse through:

Lead Management Software Guide

Table of contents

The majority of your leads will most likely not be ready to purchase your product, and getting them to convert as well as to attract new potential customers is often a challenge. In such cases, lead management tools can become very beneficial. It is a solution that allows you to collect information about your leads and evaluate them from a single tool. In this guide, we will take a look at the key benefits of these platforms and we’ll provide some general tips on how you can select the best lead management tool for your company.

Get to know each product with free trial

A good course of action is to sign up for at least a few free trials or demo and basic unpaid plans from popular lead management tools providers. With that method, you will have the opportunity to test the important elements and you will get a good comparison of the capabilities of the tested programs. The best thing to do when looking for the best Lead Management tool is to try platforms that currently have the highest SmartScore rankings and Customer Satisfaction Rating in our lead management tools reviews: Unomy reviews, Maximizer CRM, Teamgate, Workflow MAX, Infusionsoft, and LeadExec.

Targeted Businesses

Lead management tools can be useful to every company looking to target audiences and nurture leads to a sales-ready position more efficiently. Still, there are two scenarios where purchasing a lead management system can have the biggest impact:

  • B2B buyers – These are employees of firms that sell their services or products to other companies. B2B selling involves longer sales interaction lifecycles and for this reason, B2B buyers need strong lead scoring and nurturing features to successfully grow their relationships with prospects and leads.
  • B2C buyers – Sales professionals who sell directly to customers need lead tracking features to organize a large amount of data associated with huge numbers of individual consumers. They can also make use of analytics features to identify consumer segments to boost their selling strategies.
  • Traditional markets – Sales-heavy industries like real estate, consumer goods, pharmaceuticals, food, and specialized services, are slowly beginning to see the value of automation.

What are Examples of Lead Management Software?

  • Unomy: A very popular sales and intelligence app used to gather and analyze prospect data and to improve B2B deals thanks to its sourcing and prioritizing capacity.
  • Zoho CRM: A great member of Zoho’s productivity suite designed to attract, retain, and satisfy customers, and automate daily business activities to help businesses grow and develop.
  • Pipedrive: A popular and effective pipeline management tool for small business firms and mid-sized companies that manages sales in a way which gives businesses the full picture of their deals.
  • Infusion Soft: A smart choice for growing sales and saving time that streamlines pipeline management and lets you to automate repetitive tasks and to focus on most important deals.
  • Pipeliner: A well-known sales automation program with CRM infrastructure which manages leads easily and manages companies’ sales processes by organizing relevant lead data.

Types of Lead Management Software

There are many different types of lead management software, varying from free and basic tool suites to ultra costly and accurate programs. Features can also be categorization criteria, as certain programs do nothing but summarize leads, while others are more robust and they allow companies to monitor lead behavior, track the entire sales cycle, and even do some custom branding. Deployment is also an important factor based on which there are:

  • On-premise lead management programs. These are covered with a single license and are hosted on the client’s local server. They qualify as the most expensive ones, due to the fact that they require complex setup and occasionally some hardware installation.
  • Software-as-a-service (SaaS) lead management programs. These are usually paid per month and are hosted on the vendor’s server. The business owner is not responsible for installation, updating, and maintenance.
  • Cloud-hosted lead management programs. Most of these offer free basic plans and qualify as the most affordable ones due to their universal access and the fact that the client doesn’t need to update them or to pay for maintenance.

Key Features of Lead Management Software

Our detailed comparisons show that these are the main features you should expect from your next lead management system:

  • Lead storage and distribution – You can use the software to handle leads obtained through various channels such as Web forms, email, etc. You can then store these leads in a database, evaluate them, and distribute them to the right sales reps.
  • Lead scoring – The software use criteria to identify promising leads. The criteria include online behavior, demographic, job title and other variables that reveal more about a lead’s background and buying behavior.
  • Lead nurturing – The software offer nurturing tools that automate the procedure of following up with leads and delivering relevant content to them. In this manner, you can bolster the relationship until the lead becomes ready to buy your product.
  • Lead analytics and reporting – The apps allow you to create and analyze lead reports which provide an overview of sales and marketing results. These features can help you understand which leads are showing the highest conversion rates and which sales campaigns are proving to be the most successful.

Benefits of Lead Management Software

Here comes a list of the main benefits experienced by companies using a solid lead management system:

  • More streamlined lead lifecycle – The system automates the lead lifecycle after capture. This ensures you don’t overlook any leads and follow up with them promptly to boost the chances of closing the deal.
  • Better lead prioritization – Lead scoring and nurturing features can help sales teams to convert leads more efficiently and speedily as they would be able to focus on the most promising leads.
  • More efficient and timely sales rep service – Sales operations are time-intensive and to maximize efficiency your sales reps should talk only to good leads. Lead management software helps to filter out non-promising leads and understand the buying pattern of your promising leads.
  • Smarter and more cost-efficient business decisions – You may be using a lot of content to attract leads. To find out which content has been most effective in attracting qualified leads, you can use lead management software. Then you can concentrate your time and marketing activities on those channels.
  • Increased efficiency and productivity – Getting leads from automation software is a step up from cold calling and can give better returns. This helps salespeople focus their attention on high potential customers instead of hoping for random success.

Potential Issues with Lead Management Software

Smart marketers know that lead management software only sets up the stage for increased success, but like in traditionally selling, how the salesman utilizes the given tools is often the measure of success. Here are some issues that pertain more to how the software was utilized rather than the shortcomings of the product itself.

  • Absence of call to action – Once a potential customer’s attention has been captured, not providing a call to action can turn that lead from stud to dud. Make sure to provide specific CTAs to make the inquirer provide more information.
  • Lack of follow up – Even after a successful lead generation session, the sale ultimately goes back to the attending sales team. A slow or nonexistent follow-through may alienate a previously-excited customer and leave for the more responsive competitor.
  • Implementing a one-size-fits-all strategy Providing generic responses instead of specific replies are a bad idea when most companies are on the lookout for custom solutions for their unique requirements.
  • Rise of the chatbots  – While chatbots have been around since 1966, their commercial applications only came to prominence the past couple of years. Given their convenience and ubiquity, expect more and more sites to feature chatbots instead of toll-free numbers or email addresses.
  • Video is king With people’s increasing preference to watch a video rather than reading a book, video takes center stage in social media posts. It’s becoming a rare event to see a non-video advertisement, and with improvements in network quality, expect more motion ads.
  • Voice and search marketing The number of people using voice search has grown steadily, and marketers should be able to integrate that with their lead management software. Keywords should be restricted to basics but made context-sensitive to address specific requirements posed by clients.

List of Lead Management Software Companies

Order by:

Newest
  • Newest
  • Score
  • User Score
Product name:
Category:
Smart Score:
Price:
User Satisf.
User reviews:
LimeCall reviews

LimeCall

Lead Management Software
8.0
$35
97%
Outgrow reviews

Outgrow

Lead Management Software
8.9
$22
88%
ReachStream reviews

ReachStream

Lead Management Software
8.0
$99
97%
LivProp reviews

LivProp

Lead Management Software
8.0
By quote
98%
Odegee reviews

Odegee

Lead Management Software
8.0
$500
95%
PeaksLead reviews

PeaksLead

Lead Management Software
8.9
€69
85%
Quick Lead reviews

Quick Lead

Lead Management Software
8.0
By quote
89%
Loktra reviews

Loktra

Lead Management Software
8.0
₹450
-
Antideo reviews

Antideo

Lead Management Software
8.0
₹350
-
LeadFuze reviews

LeadFuze

Lead Management Software
8.8
$97
-
AdRack reviews

AdRack

Lead Management Software
7.6
By quote
-
RollWorks reviews

RollWorks

Lead Management Software
8.1
By quote
100%
Systum reviews

Systum

Lead Management Software
8.9
$600
-
Albacross Lead Generation reviews

Albacross Lead Generation

Lead Management Software
8.6
€79
100%
Uberflip reviews

Uberflip

Lead Management Software
8.8
By quote
96%

Things to consider when you invest in a SaaS

Picking a an appropriate SaaS program from the scores of good quality systems out there can be a complex task. To help you, we have created this quick primer. Find out if the SaaS vendor offers the following benefits:

Reduced Cost: Most SaaS solutions are pay as you go, and you don’t need to worry about additional investments for system maintenance or IT resources, upfront licensing fees, or in-house IT staff.

Fast Set-up Time and Minimized Risk: You should be able to deploy the SaaS solution quickly and easily. Make use of the free trial to understand if the platform fits your needs. If you choose a wrong system, you can bail out effortlessly with minimum losses.

Customization and Integration: Choose a vendor that offers a wide variety of software packages and modules. You should be able to pay only for the features you use to meet the current needs of your business.

Security and Control: The platform should provide robust security. Pick a vendor whose databanks are more secure than those in your office to maximize the advantages.

The Infrastructure: The vendor should provide the necessary infrastructure so that you need not host anything in-house or need the assistance of internal IT resources.

Web Access: Your staff members should be able to access data anywhere, anytime. To assist them be industrious on the go, choose a vendor that offers mobile apps that are compatible with leading operating systems.

Consider all the six important elements mentioned above to pick the right solution for your needs.

Frequently asked questions about Lead Management Software

What is the best lead management software?

The best lead management software is Hubspot Sales, winner of our Best Sales Software Award for 2019.

Hubspot Sales automates sales-related tasks and processes, which gives you more time to tailor your campaign strategy HubSpot Sales offers an intuitive and user-friendly interface that’s code-free and ready to start working after installation.

In addition, HubSpot Sales is part of the HubSpot suite of software solutions for today’s modern business.

What are the benefits of lead management software?
  • More streamlined lead lifecycle – Automating the lead lifecycle after capture ensures that leads aren’t overlooked and addressed while warm.
  • Better lead prioritization – With lead scoring and nurturing, promising leads are addressed first to increase chances for a close.
  • More efficient and timely sales rep service – Lead management software filters out weak leads and gives precedence to warm leads while analyzing buying patterns at the same time.
  • Smarter and more cost-efficient business decisions – Timely analysis of results can help distinguish between effective and ineffective content. Knowing when to pull the plug or go full speed ahead helps you manage costs better.
  • Increased efficiency and productivity – Sales teams get spared from the arduous task of cold-calling, and will instead focus their efforts in following up on promising leads.
What are the features of lead management software?
  • Lead storage and distribution – Having a central repository of all gathered leads from all sources makes it easier to sort, store, and assign them to your sales teams.
  • Lead scoring – Evaluating each lead through online behavior, demographic, job title and other variables, help filter the promising ones from the weak ones.
  • Lead nurturing – Automating follow-ups and delivery of relevant content can help turn potential leads into actual customers.
  • Lead analytics and reporting – Collecting and analyzing results of your marketing campaigns and sales efforts can help show a real-time picture of which activities are successful and which ones aren’t.
What are the easiest lead management software to use?
  • HubSpot Sales. A sales platform that’s big on ease-of-use and total usability, as it covers projects from preparation to campaign end. In particular, creating, managing, monitoring, and analyzing marketing and sales activities are made easier via HubSpot Sales.
  • monday.com. Another lead automation software that features an easy to use dashboard and a board system to assign, monitor, and update tasks.  Similar to HubSpot, monday.com is an integrated project management tool that covers a project life cycle from start to end.
  • Freshsales. An intuitive lead management software, which takes its roots from legacy CRM systems, but found its own way to optimize sales and prioritize pipeline opportunities. It’s easy to both set up and use, and integrates with the rest of the FreshWorks family.
What is a good free lead management software?

HubSpot Sales provides a free version with almost full functionality. It allows you to integrate Gmail and Outlook and utilizes your HubSpot CRM and API modules. Scheduling and open notifications are fully activated, while email history tracking and template use, calling, and documents are limited.

Freshsales offers a free forever version with limited capability. It still packs a punch as it allows an unlimited number of users, lets you generate and store leads, contacts, and accounts. In addition, a mobile app version is in play.

Louie Andre

By Louie Andre

B2B & SaaS market analyst and senior writer for FinancesOnline. He is most interested in project management solutions, believing all businesses are a work in progress. From pitch deck to exit strategy, he is no stranger to project business hiccups and essentials. He has been involved in a few internet startups including a digital route planner for a triple A affiliate. His advice to vendors and users alike? "Think of benefits, not features."

Updated

Why is FinancesOnline free? Why is FinancesOnline free?

FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website. Please note, that FinancesOnline lists all vendors, we’re not limited only to the ones that pay us, and all software providers have an equal opportunity to get featured in our rankings and comparisons, win awards, gather user reviews, all in our effort to give you reliable advice that will enable you to make well-informed purchase decisions.

TOP