What is Lead Management Software?

Lead management software is a solution that allows you to merge sales processes and assignments, from lead to quote to conversion, and also offers reporting and comprehensive performance analysis. This solution is designed to bring together important sales information in minutes as opposed to hours it would take to do the same task by hand and on a spreadsheet. Lead management software allows you to analyze critical data such as lead time, conversion rates, and win-loss ratio. You can also get an accurate insight on your sales team’s performance for different products and services, locations, and customers. This software can help to track your sales lifecycle more effectively to make sure you meet your goals faster.

While many solutions in our review listing will be universal and you will be able to use them effectively no matter where you are, some geographical or language limitations might come into play. On this page you’ll find our list of best software that will run smoothly in United States both in terms of language and local support.

Continue exploring our lead management software suggestions, and consider some of the best apps we have listed along with the current leader HubSpot Sales.

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Top 12 Most Popular Lead Management Software

HubSpot Sales reviews
HubSpot Sales

Our Score 9.8

User Satisfaction 98%

HubSpot Sales is the winner of our Best Sales Software Award. It's a smart eCommerce system that helps you sell more in less time, and build and automate sales processes. Read Reviews

Pipedrive reviews

Our Score 9.7

User Satisfaction 100%

Pipedrive is the winner of our Expert's Choice Award. It is a personal sales manager for small, medium-sized, and large businesses that lets you close more deals and improve sales. Read Reviews

Freshsales reviews

Our Score 9.5

User Satisfaction 95%

Freshsales is the winner of our 2017 Great User Experience Award. It is a CRM tool designed to enable high-velocity teams to keep track of contacts while solving their queries. Read Reviews

ProsperWorks reviews

Our Score 9.2

User Satisfaction 100%

ProsperWorks is an online CRM platform that is integrated with Google Apps and designed to be powerful yet simple to use. Read Reviews

Unomy reviews

Our Score 9.6

User Satisfaction 100%

Unomy is a sales and intelligence app that helps companies gather, analyze, and process customer data. Read Reviews

Pipeliner reviews

Our Score 9.0

User Satisfaction 93%

Pipeliner is a CRM tool that ensures your sales process can run on autopilot by organizing sales data to qualify leads and using interactive sales reporting tools. Read Reviews

Infusionsoft reviews

Our Score 9.0

User Satisfaction 97%

Infusionsoft is a software solution that helps you to get organized, grow sales, and save time like 24,000 thriving small businesses that use it. Read Reviews

Pardot reviews

Our Score 9.0

User Satisfaction 97%

Pardot is a marketing automation and lead management software that helps you to set up, deploy, and handle online marketing campaigns to boost your company’s revenue. Read Reviews

Sailthru reviews

Our Score 9.0

User Satisfaction 87%

Sailthru is a customer retention system that offers personalized individual customer experiences for better engagement. Read Reviews

SalesLoft reviews

Our Score 9.0

User Satisfaction 95%

SalesLoft provides enhanced capabilities for communication, integrating email tracking and sales calls in a single platform. Read Reviews

Voip Sales Dialer reviews
Voip Sales Dialer

Our Score 8.0

User Satisfaction 100%

Voiptime Lead Management System is a cloud-based business sales solution that fuses CRM, lead management, and click-to-call dialer into a single, unified platform. Read Reviews

Vergify reviews

Our Score 8.0

User Satisfaction 100%

Vergify is a client management platform created to help startups and small businesses to efficiently manage their leads, grow their client base, and generate more sales. Read Reviews

How To Choose The Best Lead Management Software

The majority of your leads will most likely not be ready to purchase your product, and getting them to convert as well as to attract new potential customers is often a challenge. In such cases lead management software can become very beneficial. It is a solution that allows you to collect information about your leads and evaluate them from a single tool. In this guide we will take a look at the key benefits of these tools and we’ll provide some general tips on how you can select the best lead management software for your company.

Get to know each product with free trial

A good course of action is to sign up for at least a few free trials or demo and basic unpaid plans plans from popular lead management software providers. With that method you will have the opportunity to test the important elements and you will get a good comparison of the capabilities of the tested programs. The best thing to do when looking for the best Lead Management software is to try platforms that currently have the highest SmartScore rankings and Customer Satisfaction Rating in our lead management software reviews: Unomy reviews, Maximizer CRM, Teamgate, Wokflow MAX, Infusionsoft, and LeadExec.

Targeted Businesses

Lead management software can be useful to every company looking to target audiences and nurture leads to a sales-ready position more efficiently. Still, there are two scenarios where purchasing a lead management system can have the biggest impact:

  • B2B buyers – These are employees of firms that sell their services or products to other companies. B2B selling involves longer sales interaction lifecycles and for this reason B2B buyers need strong lead scoring and nurturing features to successfully grow their relationships with prospects and leads.
  • B2C buyers – Sales professionals who sell directly to customers need lead tracking features to organize the large amount of data associated with huge numbers of individual consumers. They can also make use of analytics features to identify consumer segments to boost their selling strategies.

What are Examples of Lead Management Software?

  • Unomy: A very popular sales and intelligence app used to gather and analyze prospect data and to improve B2B deals thanks to its sourcing and prioritizing capacity.
  • Zoho CRM: A great member of Zoho’s productivity suite designed to attract, retain, and satisfy customers, and automate daily business activities to help businesses grow and develop.
  • Pipedrive: A popular and effective pipeline management tool for small business firms and mid-sized companies that manages sales in a way which gives businesses the full picture of their deals.
  • Infusion Soft: A smart choice for growing sales and saving time that streamlines pipeline management and lets you to automate repetitive tasks and to focus on most important deals.
  • Pipeliner: A well-known sales automation program with CRM infrastructure which manages leads easily, and manages companies’ sales processes by organizing relevant lead data.

Types of Lead Management Software

There are many different types of lead management software, varying from free and basic tool suites to ultra costly and accurate programs. Features can also be categorization criteria, as certain programs do nothing but summarize leads, while others are more robust and they allow companies to monitor lead behavior, track the entire sales cycle, and even do some custom branding. Deployment is also an important factor based on which there are:

  • On-premise lead management programs. These are covered with a single license, and are hosted on the client’s local server. They qualify as the most expensive ones, due the fact that they require complex setup and occasionally some hardware installation.
  • Software-as-a-service (SaaS) lead management programs. These are usually paid per month, and are hosted on the vendor’s server. The business owner is not responsible for installation, updating, and maintenance.
  • Cloud-hosted lead management programs. Most of these offer free basic plans, and qualify as the most affordable ones due to their universal access and the fact that the client doesn’t need to update them or to pay for maintenance.

Key Features of Lead Management Software

These are the main features you should expect from your next lead management system:

  • Lead storage and distribution – You can use the software to handle leads obtained through various channels such as Web forms, email, etc. You can then store these leads in a database, evaluate them, and distribute them to the right sales reps.
  • Lead scoring – The software use criteria to identify promising leads. The criteria include online behavior, demographic, job title and other variables that reveal more about a lead’s background and buying behavior.
  • Lead nurturing – The software offer nurturing tools that automate the procedure of following up with leads and delivering relevant content to them. In this manner, you can bolster the relationship till the lead becomes ready to buy your product.
  • Lead analytics and reporting – The apps allow you to create and analyze lead reports which provide an overview of sales and marketing results. These features can help you understand which leads are showing the highest conversion rates and which sales campaigns are proving to be the most successful.

Benefits of Lead Management Software

Here comes a list of the main benefits experienced by companies using a solid lead management system:

  • More streamlined lead lifecycle – The system automates the lead lifecycle after capture. This ensures you don’t overlook any leads and follow up with them promptly to boost the chances of closing the deal.
  • Better lead prioritization – Lead scoring and nurturing features can help sales teams to convert leads more efficiently and speedily as they would be able to focus on the most promising leads.
  • More efficient and timely sales rep service – Sales operations are time-intensive and to maximize efficiency your sales reps should talk only to good leads. Lead management software helps to filter out non-promising leads and understand the buying pattern of your promising leads.
  • Smarter and more cost-efficient business decisions – You may be using a lot of content to attract leads. To find out which content has been most effective in attracting qualified leads, you can use lead management software. Then you can concentrate your time and marketing activities on those channels.

List of Lead Management Software Companies

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Our Score Read More

Our platform employs our special SmartScore™ system to evaluate all the services in the Lead Management Software category in orded to help you decide on the best possible service. It evaluates the following elements: essential modules, collaboration elements, customization, integration, simplicity, help & support, security, support for mobile devices, ratings in media. At the moment, HubSpot Sales is the leader in this category and we gave it the highest score in our tests. Following detailed evaluation it got the best results among its competitors and our experts strongly suggest that you consider it as one of the options for your needs.

User Satisfaction Read More

A summary of total user satisfaction with the solutions in our Lead Management Software category calculated using our unique algorythm that finds user reviews, comments and opinions across a broad set of social media sites to help you make an educated buying choice.











Pricing Read More

Every vendor in the Lead Management Software category will have a different group of pricing plans for its service and every package will include a different group of features. Below we list the general pricing for the most affordable package offered for each app. Keep in mind that advanced features may have an extra cost.



by quote






by quote

by quote

Devices Supported Read More

A summary of what kind of devices and operating systems are supported by these B2B tools in the Lead Management Software category, including mobile platforms and web-based solutions.






Laguages Supported Read More

Find out which languages and countries are supported by the top B2B services in the Lead Management Software category, including services intended for international markets and created for multi-cultural groups of employees.

Pricing Model Read More

Learn which pricing models are supported by the vendors in the Lead Management Software category to see which one fits your business requirements and expenses best. Keep in mind that some services can provide free or freemium accounts for you to test first.


Monthly payment

One-time payment

Annual Subscription


Customer Types Read More

An overview of what kinds of customers a given B2B software in the Lead Management Software category aims for, from small businesses and non-profits to large enterprises.

Small Business

Large Enterprises

Medium Business


Deployment Read More

A summary of what kinds of software deployement are offered by each B2B vendor in the Lead Management Software category. Even though the majority of modern SaaS services are cloud-based certain solutions might offer an on-site deployment model too.

Cloud Hosted

On Premise

Open API

Post by Alex Hillsberg