Sales Software is a suite of eCommerce applications used to standardize companies’ retail processes and retail-specific activities, in particular lead-to-quote and lead-to-conversion processes. Most sales applications can also be used to process sales data, evaluate performance, manage inventory, or run an online store. Show moreSales software makes it easy to measure key metrics, including conversion and bounce rates, win-loss ratios, and lead times. To try out sales software’s functionality, check our leader HubSpot Sales, and other products ranked in this category.Show less
In order to prepare this ranking of best Sales Software we have examined 1,722 popular applications currently present on the market, analyzing their features, ease-of-use, customer support, offered integrations as well as mobile device support with our exclusive SmartScoreTM rating system. This ranking has been prepared by Jenny Chang, our software expert dedicated to the Sales Software category.
A smart ecommerce system that helps you sell more in less time, as well as build and automate sales processes. Customizable and flexible, this addresses the needs of any sales teams across industries. It helps businesses gain considerable time- and cost-savings by allowing extensive automation of sales-related activities.
Salesforce CRM is a software app that lets you track all customer information and interactions in one location to follow more leads. It has lead management and marketing automation tools to help you improve your conversions. Its powerful integrations with other leading business applications allow you to have a more flexible customer relationship management.
A winner of our Great User Experience Award for 2019, this CRM platform was designed to enable high-velocity teams to keep track of contacts and resolve issues. It is best known for its ease of use and the comprehensiveness of its features. You can use it for CRM via different channels from emails to phone calls.
Pipedrive is the winner of our Expert's Choice Award. It is a personal sales manager for small, medium-sized, and large businesses that lets you close more deals and improve sales. Built by both salespeople and web developers, it is a practical easy-to-use tool that people with varying tech-savviness can instantly use.
A sales CRM and automation software that boosts adoption rates and ROI through a highly visual interface, numerous customization options, and robust reporting capabilities. It helps you manage your pipeline to turn leads into sales and sales to repeat purchases. It also generates reports and insights within its dashboard.
A web-based material requirements planning (MRP) software aimed at SMEs in manufacturing. It offers intuitive planning functionalities for production, sales, scheduling, and inventory control. Katana consolidates its extensive capabilities under one platform providing powerful, actionable insights. Key features include sales grid and sales and purchase order management.
An innovative POS solution designed to help businesses sell more efficiently and process payments with ease to improve customer experience and grow their bottom line. Lightspeed Payments provides all the tools you need to offer a fast, secure, and consistent checkout experience, whether in-store or online.
A compact business suite that combines projects, services, marketing, sales, and finance in a single package. The platform allows users to manage projects and assign tasks while streamlining activities for purchasing, marketing, and customer service. The software's help desk features also enable efficient ticketing and accurate documentation.
A web-based power dialer that speeds up and streamlines the outbound calling process. PhoneBurner has a contact manager feature built into the system, which automatically organizes imported leads in preparation for the calling process. Using the contact manager feature, sales can create a priority list by category, custom tags, etc.
A software system that enables you to take your US-based restaurant business to new heights. The platform offers restaurateurs a unified platform packed with an array of sales-related features like order management, CRM, employee management, reporting and analytics, credit/debit card processing, inventory management, POS, and more.
A zero-hassle screen sharing tool that will help you convert leads and showcase your products. Designed to help businesses to more effectively market products and increase sales, this innovative solution allows your customers to more closely explore your products using advanced technology.
A simple yet powerful CRM tool created for small B2B companies looking to streamline and optimize their sales pipeline. The platform is flexible to be deployed by organizations in different industries. It has a robust set of features ranging from pipeline management to contact management. It also features collaboration tools and analytics capabilities.
An all-in-one sales lead management application and communication platform that can help businesses see actual results within 30 days. Designed for sales teams operating in field offices and contact centers, SalesExec provides various communication channels from inbound call routing, outbound dialing, email, and text SMS to leverage any sales initiative.
InfoFlo is a software tool that lets you fully integrate and manage contacts and improve business relationships by efficiently tracking leads and creating a sales process. It is simple and easy to use. Also, it has additional modules for newsletter management, market automation, call center management, and many more.
Boxstorm is the perfect cloud-based inventory solution for SMB’s. Its powerful features and capabilities streamline inventory management and give business owners more flexibility by allowing them to manage their inventory from any location, on any device.
Even a brief search through the current market will show that there are hundreds of vendors out there offering various types of online platforms and each one is advertised as the best one. When you make comparisons of these programs you’ll see that they provide a wide range of setups: good tools for small business organizations and startups, topnotch solutions for large enterprises and top companies, platforms for special or specific sectors, and platforms for those companies that sell that have agreements with channel partners or affiliates, among others. A lot of these products offer free or demo versions for organizations or individuals, so they can check their features and whether they are right for their companies before they buy the full version.
This quick guide is for individuals and organizations that are thinking of buying sales applications, the types of software purchasers in the market, current market trends, and the list of benefits of having the best Sales software in your workplace.
A sensible approach to finding the best Sales tools is to try out several free trial plans or demo offered by popular sales software providers. This will allow you to experience all the key functionalities of the app before you have to spend money on a paid plan. The best thing to do is to try services that currently have the highest rankings in the SmartScore and Customer Satisfaction Rating in our sales tools reviews: TradeGecko reviews, Freshsales, Salesforce, Zoho CRM, Pipedrive, Infusionsoft, NetSuite ERP, Insightly, Stitch Labs, Zoho Campaigns, Teamgate, LeadExec, Hatchbuck, Oktopost, ExactTarget and WorkflowMax. You can get full details on the leading apps in this category and do a comparison by reading our in-depth article on the top 10 sales software.
When looking for a sales platform for your business or company, the first thing to determine is whether you qualify as a targeted buyer. Many buyers generally fall into the various categories:
Large businesses use sales tools to automate their merchandise processes and to align them with their customers’ expectations and corporate missions. Once such system is in place, companies switch from guesswork to metrics-driven planning and start making smarter decisions that make them more competitive. Selling costs decrease, operational efficiency grows, and the business starts experiencing higher ROI rates and extended sales reach. The best part about it is that most sales systems offer a suite of compensation features that influence the quality of companies’ performance, and keeps all players on the same page. Finally, they get to analyze data and draft custom reports easier than ever before.
For info on popular platforms in this category, read our article on the top 15 sales solutions.
Depending on deployment, there are three types of sales software:
You may ask: What are the core features of various sales software programs out there? They may include all or some of the following:
Both you and your sales representatives can certainly benefit from having a sales software system.
Below are a number of benefits you or your company can enjoy when you begin to use a sales software solution—provided that the sales system you selected is the right one for your business and the adoption process of you and your sales team are implemented successfully.
When considering key factors in selecting a sales software program from all the products that are currently offered by different sales software providers, it is also best to look at trends in the marketing of sales software product industry today.
Sales software is a great idea to automate your business processes, but that doesn’t make it weakness-free. These are some of the negative side effects you should consider when using digital sales intermediary:
Price should be a key factor when analyzing sales software. However, your evaluation should go beyond the upfront expenses. Many sales platforms we’ve tested offer per-user pricing, although it’s crucial to check what’s included in the subscription plans and which features and tools you really need:
Your sales software must be something intuitive or your team will likely spend more time figuring out how to use it rather than pursuing leads, closing sales, and nurturing relationships. Here are some key questions to ask to help you explore a sales tool’s ease-of-use aspect:
These are just a few, but among the most important questions to ask the vendor before you avail of a paid subscription. Remember, sales software can be complicated, but your vendor’s customer support shouldn’t be.
Infrastructure plays an important role in a SaaS software. If there is an outage, you would not be able to access the platform. So, you should pay good attention to the software’s infrastructure when analyzing SaaS vendors.
Many companies fail to ask their shortlisted SaaS providers questions about disaster recovery, service level agreements (SLAs), and security. These are important infrastructure elements that need careful consideration when analyzing a provider.
SaaS is straightforward to subscribe to. All you need to do is go the website and purchase a suitable package for the required number of users. For this reason, many organizations pay attention only to the rate of the package and not to infrastructure considerations. They may also think that in-depth evaluation is not essential since it is so easy to get started quickly.
But you need to be prepared for situations as such as the SaaS vendor going out of business or their website going down. You need to have contingency procedures in place to tackle these situations to ensure they do not have a deleterious effect on your organization. It is easy to subscribe to a SaaS product, but think about the impact on your company if the solution is withdrawn by the vendor.
The best sales software is HubSpot Sales. This multi-awarded cloud-based all-in-one sales hub provides you with practically all the tools and features your need to quickly close more deals. This platform is trusted by thousands of organizations worldwide, including Subaru, SurveyMonkey, and Atlassian.
Essentially, this solution allows you to organize all your sales activities in a single location, monitor how deals are developing, and speed up sales cycles to increase overall revenues. It comes with a wide range of tools and features out-of-the-box and is known to help drive sales more efficiently than conventional platforms.
What’s more, HubSpot Sales offers numerous benefits, is effortless to customize and highly flexible. And despite providing best-in-class functionalities, it also offers as much as a 90% discount for startups.
Sales software primarily works to help sales teams and businesses to better manage their entire sales cycle, from prospecting and lead generation to actual product/service presentation to closing deals. This solution leverages technological innovation to automate sales tasks, including contact management, communications, order management, and quote generation. The following are the main benefits of sales software:
Get things done faster. This tool boosts the productivity of sales teams, allowing sales-related tasks to be completed more quickly.
Ease-of-use. It allows easy access to tools and features from a simple, user-friendly dashboard.
Time savings. It enables sales teams to automate repetitive, time-consuming activities, thus, allowing them to focus more on more important tasks.
Generate warm leads. By providing sales teams with up-to-date market data, they can reach out and connect with promising leads, build relationships, and close sales.
Consolidated interface. Most sales software are designed with a single, unified dashboard to perform all related tasks, from writing emails and content for blogs, to processing orders, and generating invoices.
Better contact management. Aside from providing a single repository of your sales contacts, this software automatically tracks and records visitors of your websites, blogs, and other web pages
Unified market data. Sales software can integrate all customer and statistical data from various sources, providing a wealth of customer information.
Actionable insights. This solution can readily generate reports that provide timely information for supporting better, data-driven decisions and actions.
The sales process is one of the most important aspects of any business, which is why sales technology is also one of the most innovative among all existing technologies. Here are some of its key features:
Lead management. This is an essential sales software function, helping sales to automate basic lead generation activities and often allows extensive customization to suit specific needs, including lead prioritization and categorization.
Contact management. This allows sales teams to optimize the use of existing and prospective customer data to support their core sales functions.
Sales management. A core sales software feature, this automates most sales tasks and processes, including the implementation of sales programs, various customer transactions, etc.
Order management. Monitors the order-to-cash procedure in a highly precise approach, starting from preparing quotes up to order delivery.
Sales forecasting. The most advanced versions of this feature use AI technology to efficiently predict sales trends in various categories, such as according to product, customer groups, territories, season, etc.
Sales automation. This feature automates basic and advanced sales tasks and related activities.
Computer telephony integration. Sales teams benefit significantly from CTI technology as this simplifies communication with customers and other business contacts.
Proposal and quote generation. This tool allows sales staff to deploy helpful tools, such as automated proposal/quote makers/editors, communication tracking, vendor performance monitoring, pricing analysis, RFQ generators, etc.
Territory management. This feature provides the convenience of managing sales in various aspects, such as geographic territories, customer groups, behavior-based selling, and other complex sales procedures.
Reporting and analytics. This solution can generate various sales-related reports, including sales summaries, market segmentation, customer targetting, etc.
There are sales software tools that allow users, even novice ones, to effortlessly perform basic tasks, with minimal to zero training required. This is because these applications have streamlined designs and features, which allow sales teams to focus on more important things, rather than figuring out how to use it. These solutions are among the best in terms of ease-of-use:
Really Simple Systems CRM. This is a comprehensive sales suite, with built-in CRM, marketing, and customer support functionalities. This is easy to use that can be deployed immediately. It is also highly scalable, able to accommodate hundreds of sales team member-users, and accessible anytime, anywhere.
Salesnet. This easy-to-use sales and CRM solution offers sales teams with key functions to help them drive better sales output. It empowers users with robust dashboards and reporting features that provide quick real-time snapshots of important sales aspects.
Insightly. This sales software offers smart, user-friendly features. It streamlines various sales tasks, including inviting new users, securing customer data, and customizing features. It also allows for easy integration with third-party apps.
There are good sales platforms that are free, yet useful to sales teams of startups or small businesses. Here are some of them:
Freshsales. Numerous sales teams consider this popular platform as the best free sales tool that helps them to better manage their numerous leads using a simple, user-friendly central dashboard. By consolidating the functionalities of legacy CRM solutions, Freshsales helps sales teams prioritize pipeline opportunities and optimize sales.
Bitrix24. This free, open-source, compact sales solution offers all its features for free. It is packed with the essential tools that sales teams need, including video chat, secure document sharing, and project management.
Indydesk Sales. This free sales software allows businesses to effectively manage their sales and business processes. It offers sales teams with greater visibility into their various sales activities, including leads, pipeline, and revenues. It also provides sales reporting and analytics capabilities.
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